Excel for Marketing & E-Commerce 2

What's inside

Excel for Marketing & E-Commerce 2: 11 courses, 220 hands-on lessons, with a full solutions appendix.

Learn by doing. Every lesson starts with a clear goal and a short explanation, shows the worksheet cell by cell, and gives you tasks to solve on your own computer in Excel, LibreOffice Calc or Google Sheets. When you are done, check your formulas against the solutions and hints in the appendix and correct your sheet.

• 11 complete courses, 220 lessons, 222 exam questions with answers
• Worksheets with row and column labels – easy to type in
• Tasks with exact solutions and hints in the appendix
• All figures are fictional practice data

Every course is also available as an interactive course on tabellab.com, where each cell is checked instantly.

Courses in this book

• Affiliate Marketing Math: EPC, Commissions, Conversion & Payouts
• Promotion & Markdown Analytics: Lift, Cannibalisation & Profit
• Loyalty Program Economics: Points, Breakage & Member Value
• Web Analytics Metrics: Sessions, Engagement, Conversions & UTM Data
• B2B Demand Generation Funnel: MQL, SQL, Pipeline & CAC by Channel
• Mobile App Marketing Metrics: ASO, CPI, Retention & ROAS
• Brand Health Tracking: Awareness Funnel, Share of Voice & Brand Lift
• Referral Program Economics: Reward Design, Viral Loops & Referral CAC
• Direct Mail & Catalog Marketing Math: Response Rates, Break-Even & List Testing
• Sponsorship & Event Marketing ROI: Exposure Value, Leads & Pipeline
• Store Traffic & Conversion Analytics: Footfall, Conversion, ATV & Staffing

Details

Format	PDF, US Letter (8.5 × 11 in)
Language	English
Pages	547
Series	The Tabellab Workbook, volume 2
Author	Babala Özdemir
Delivery	Instant download after payment