Tabellab
Excel for Marketing & E-Commerce 4
The Big, Comprehensive Workbook: 200+ Lessons on Freemium Economics, PR Measurement, Review Analytics and Webinar Funnels – Hands-On Labs with Full Solutions
- 528pages
- 200lessons
- 10courses
- 200exam questions
$14.99PDF · instant download
- Secure checkout with Stripe (cards, Apple Pay, Google Pay)
- Download link by email — valid 12 months
- Full solutions appendix included
What's inside
Excel for Marketing & E-Commerce 4: 10 courses, 200 hands-on lessons, with a full solutions appendix.
Learn by doing. Every lesson starts with a clear goal and a short explanation, shows the worksheet cell by cell, and gives you tasks to solve on your own computer in Excel, LibreOffice Calc or Google Sheets. When you are done, check your formulas against the solutions and hints in the appendix and correct your sheet.
- 10 complete courses, 200 lessons, 200 exam questions with answers
- Worksheets with row and column labels – easy to type in
- Tasks with exact solutions and hints in the appendix
- All figures are fictional practice data
Every course is also available as an interactive course on tabellab.com, where each cell is checked instantly.
Courses in this book
- Freemium & Free-Trial Economics: Activation, Product-Qualified Leads, Free-to-Paid Conversion & the Cost of Free Users
- PR Measurement: Coverage Tracking, Share of Voice, Message Pull-Through, Reach & Outcome Metrics
- Ratings & Reviews Analytics: Star Distributions, Fair Average Ratings, Confidence-Adjusted Rankings, Review Velocity & Response Rates
- Running a Marketing Agency by the Numbers: Retainer Packages, Hours per Client, Contractor Margins, Client Churn & Account Capacity
- Webinar & Virtual Event Funnels: Registrations, Show-Up Rates, Replays, Engagement and Cost per Lead
- Price-Pack Architecture: Pack-Size Ladders, Price per Unit, Price Thresholds, Pack Changes, Retailer Margins & Portfolio Mix
- Brand Licensing Deals by the Numbers: Royalty Bases, Minimum Guarantees, Advances & Recoupment, Territories and Royalty Audits
- Marketing Budget Planning: Top-Down vs Objective-Based Budgets, CAC Targets, Diminishing Returns, Channel Allocation & Monthly Phasing
- Win-Back & Reactivation Campaigns: Defining Lapsed Customers, Reactivation Rates, Offer Economics, Incrementality & Second-Life Value
- Retail Media & Sponsored Listings: Bids, Cost per Click, ROAS vs Incremental ROAS, Halo Sales, Share of Shelf & Budget Pacing
Details
| Format | PDF, US Letter (8.5 × 11 in) |
|---|---|
| Language | English |
| Pages | 528 |
| Series | The Tabellab Workbook, volume 4 |
| Author | Babala Özdemir |
| Delivery | Instant download after payment |
