Excel for Marketing & E-Commerce 3

What's inside

Excel for Marketing & E-Commerce 3: 10 courses, 200 hands-on lessons, with a full solutions appendix.

Learn by doing. Every lesson starts with a clear goal and a short explanation, shows the worksheet cell by cell, and gives you tasks to solve on your own computer in Excel, LibreOffice Calc or Google Sheets. When you are done, check your formulas against the solutions and hints in the appendix and correct your sheet.

• 10 complete courses, 200 lessons, 200 exam questions with answers
• Worksheets with row and column labels – easy to type in
• Tasks with exact solutions and hints in the appendix
• All figures are fictional practice data

Every course is also available as an interactive course on tabellab.com, where each cell is checked instantly.

Courses in this book

• Podcast Advertising Math: Downloads, CPM, Promo Codes & ROAS
• Markov Chain Attribution: Channel Paths, Removal Effects & Fair Credit
• Influencer Marketing ROI: Creator Selection, CPM, Promo Codes & Incrementality
• Trade Promotion Analytics for CPG: Baseline, Lift, Trade Spend ROI & Deductions
• Fundraising Analytics: Donor Retention, LTV, Campaign ROI & Upgrades
• Content Marketing ROI: Cost per Article, Organic Traffic Value, Decay & Refresh
• Price Elasticity: Estimating Demand Curves, Log-Log Regression & Optimal Price
• Email Deliverability: Bounce Rates, Complaints, Inbox Placement & List Hygiene
• SMS Marketing Metrics: Opt-ins, Cost per Message, Click Rates & Revenue per Recipient
• Market Sizing & Launch Forecasts: TAM, SAM, SOM, Adoption Curves & Bottom-Up Sales Plans

Details

Format	PDF, US Letter (8.5 × 11 in)
Language	English
Pages	516
Series	The Tabellab Workbook, volume 3
Author	Babala Özdemir
Delivery	Instant download after payment