Excel for Marketing & E-Commerce – PDF Workbooks
Excel for Marketing & E-Commerce as 5 hands-on PDF workbook volumes (2,805 pages, 1,080 lessons). Every volume has worked labs, quizzes and a full solutions appendix — instant download, free sample in every book.
More: Excel & Business Workbooks · all books
All 5 volumes
What you will learn in Excel for Marketing & E-Commerce
These workbooks cover 54 complete courses (selection below):
- Excel for Marketing Coordinators: Budgets, Campaign Metrics & Reports
- Digital Advertising Math: Search & Social Ads
- Email & Social Media Marketing Metrics
- SEO Analytics & Keyword Research Math
- Customer Analytics: Lifetime Value, Cohorts & Churn
- Creator Economy Math: YouTube, Streaming & Sponsorships
- Media Planning: Reach, Frequency, GRP & CPM
- Marketing Mix Modeling & Attribution in Excel
- Pricing Research: Van Westendorp, Gabor-Granger & Conjoint Basics
- Marketplace Seller Math: Fees, ACoS, TACoS & Profit per Unit
- Affiliate Marketing Math: EPC, Commissions, Conversion & Payouts
- Promotion & Markdown Analytics: Lift, Cannibalisation & Profit
- Loyalty Program Economics: Points, Breakage & Member Value
- Web Analytics Metrics: Sessions, Engagement, Conversions & UTM Data
- B2B Demand Generation Funnel: MQL, SQL, Pipeline & CAC by Channel
- Mobile App Marketing Metrics: ASO, CPI, Retention & ROAS
- Brand Health Tracking: Awareness Funnel, Share of Voice & Brand Lift
- Referral Program Economics: Reward Design, Viral Loops & Referral CAC
- Direct Mail & Catalog Marketing Math: Response Rates, Break-Even & List Testing
- Sponsorship & Event Marketing ROI: Exposure Value, Leads & Pipeline
- Store Traffic & Conversion Analytics: Footfall, Conversion, ATV & Staffing
- Podcast Advertising Math: Downloads, CPM, Promo Codes & ROAS
- Markov Chain Attribution: Channel Paths, Removal Effects & Fair Credit
- Influencer Marketing ROI: Creator Selection, CPM, Promo Codes & Incrementality
- Trade Promotion Analytics for CPG: Baseline, Lift, Trade Spend ROI & Deductions
- Fundraising Analytics: Donor Retention, LTV, Campaign ROI & Upgrades
- Content Marketing ROI: Cost per Article, Organic Traffic Value, Decay & Refresh
- Price Elasticity: Estimating Demand Curves, Log-Log Regression & Optimal Price
- Email Deliverability: Bounce Rates, Complaints, Inbox Placement & List Hygiene
- SMS Marketing Metrics: Opt-ins, Cost per Message, Click Rates & Revenue per Recipient
- Market Sizing & Launch Forecasts: TAM, SAM, SOM, Adoption Curves & Bottom-Up Sales Plans
- Freemium & Free-Trial Economics: Activation, Product-Qualified Leads, Free-to-Paid Conversion & the Cost of Free Users
- PR Measurement: Coverage Tracking, Share of Voice, Message Pull-Through, Reach & Outcome Metrics
- Ratings & Reviews Analytics: Star Distributions, Fair Average Ratings, Confidence-Adjusted Rankings, Review Velocity & Response Rates
- Running a Marketing Agency by the Numbers: Retainer Packages, Hours per Client, Contractor Margins, Client Churn & Account Capacity
- Webinar & Virtual Event Funnels: Registrations, Show-Up Rates, Replays, Engagement and Cost per Lead
- Price-Pack Architecture: Pack-Size Ladders, Price per Unit, Price Thresholds, Pack Changes, Retailer Margins & Portfolio Mix
- Brand Licensing Deals by the Numbers: Royalty Bases, Minimum Guarantees, Advances & Recoupment, Territories and Royalty Audits
- Marketing Budget Planning: Top-Down vs Objective-Based Budgets, CAC Targets, Diminishing Returns, Channel Allocation & Monthly Phasing
- Win-Back & Reactivation Campaigns: Defining Lapsed Customers, Reactivation Rates, Offer Economics, Incrementality & Second-Life Value
Prices are $14.99 per PDF workbook. One-time payment, no subscription.